CONVERGE
MVP DEVELOPMENT
2024 · MVP Development · Product Strategy

Launchpad

From blank page to funded product in 90 days.

+340%
Investor Interest
SEED FUNDED — 3 MONTHS POST LAUNCH
Launchpad

Project imagery coming soon

The Brief

A promising idea with no product to show investors.

The founders of Launchpad had spent six months validating their analytics concept with potential customers. The response was strong. The problem was they had nothing to show — no working product, no demo, no proof that the idea could actually be built.

Every investor conversation ended the same way: come back when you have something real. They needed an MVP that was investor-grade — not a prototype held together with workarounds, but a real product that could handle early users and scale when funding arrived.

They had 90 days before their next investor round.

The Approach
DECISION 01

Architecture before aesthetics.

Before designing a single screen, we mapped the full data model and system architecture. An analytics dashboard is only as good as the data flowing through it — we spent the first two weeks ensuring the foundation was solid enough to scale, not just demo-ready.

DECISION 02

Three core flows, nothing else.

We identified the three user flows that would matter most to investors: data ingestion, dashboard visualization, and user management. Everything outside those three flows was cut from the MVP scope. Restraint in scope is what made the 90-day timeline possible.

DECISION 03

Built to hand over, not to depend on.

Every component was documented as it was built. The codebase was structured so the founding team could onboard their own engineers after funding without needing us to explain anything. Ownership was the goal from day one.

The Work
Launchpad

01

Launchpad

02

Launchpad

03 — FULL VIEW

90
DAYS TO LAUNCH
3
MONTHS TO FUNDING
340%
INVESTOR INTEREST
0
POST-LAUNCH CRITICAL BUGS

Launchpad launched on schedule. The founding team walked into their next investor meeting with a working product, real user data, and a clean codebase. They closed their seed round three months later. The product is still running on the architecture we designed — no rewrites, no major refactors.

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